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Recensioni clienti (10)
... triggers and attitudes is absolutely essential pre-work to designing useful experiences and products
Understanding users' needs and behaviors and triggers and attitudes is absolutely essential pre-work to designing useful experiences and products.
Accessible and Usable
I really liked this book as it provided lots of templates, instructions and examples of how to create personas, without making them seem too complicated and difficult.
Down to earth approach for user research
Easy reading and very practical reference for user research and using personaes in design and planning.
Serious about user centric web design? Read and keep within reach.
Comprehensive in-depth guide to creating personas using quantitative and qualitative techniques.
Simple and clear to read
It delivers how to know user's thoughts and express it in effective way to others.
The ins and outs of personas, a must read
It is clearly one of the best books on webdesign, a compulsory one on any IA's or IxD's bookshelf.
Almost overwhelmingly comprehensive
This book has got to be one of the most comprehensive on the topic of personas available.
Fantastic, well-written book on user research and persona creation for interaction designers
This comprehensive guide approaches user experience research like never before, and is well-written, easy-to-read, and quite user friendly.
Showing the business impact of personas in the IA process
When companies want to skimp in a development process, whether that be for a web application, a desktop application, a content management implementation, a usability project, or a documentation set, the first thing they'll cut is doing persona development.
Steve Mulder is right!
I recently finished Steve Mulder's book and today, I had the privilege of seeing him speak at Web Design World 2006 in Boston.